So Pure is Keune's natural and aromatherapeutic range. It stands out for its natural side. The aromatherapeutic ingredients found in these products deliver results of a completely different quality, also having "therapeutic" effects on the hair and scalp. Formulated with rawer, more natural ingredients than their professional grade counterparts, Keune So Pure Hair Care is more streamlined and, in a way, purer than many hair cosmetics. We find there wonderful scents and a new freshness, always closer to nature. Most ? So Pure treatments provide a "cashmere" touch to the hair, which is exceptionally soft after using these products.