Kérastase's latest creation is called Genesis. Who is this range for? For all those who suffer from hair loss problems. For all weakened, sensitized to weakened hair. Almost everyone has had the unpleasant experience of having lost hair here and there. This is normal up to a certain amount. But for lack of stress, frenetic lifestyles, unsuitable care or because of heating devices (straighteners, hair dryers, repeated brushing ...), hair loss becomes a real problem. Genesis tackles these problems by offering incredibly effective anti-hair loss treatments. The recipe for these new kind of Kérastase treatments? Ginger root, native edelweiss cells and aminexil. The perfect combo to maximize hair anchorage and strengthen the hair fiber.