L’Oréal Professionnel Blow Dry FLUIDIFIER Heat protection leave-in memory cream; For who ? Why ? With our increasing use of heating devices like hair dryers and straighteners, using heat protection is no longer an option. Protecting hair fibers, limiting damage caused by heat, limiting dryness and breakage, all functions fulfilled by the new L’Oréal Professionnel Blow Dry FLUIDIFIER treatment. More than a simple thermal protector, this cream treatment helps promote micro-alignment of the fiber for perfect and secure drying. The brushing is faster, the hair is flexible at will and the result is immediately silkier, softer and more flexible. A new technology for equally good results, which make the Blow Dry FLUIDIFIER product probably the most innovative and effective treatment for protecting hair from heat and simplifying brushing to modify it with exceptional precision. his hair when drying.