Deep Cleansing, is a soft, natural and vegan range. For all hair types, for every day. For her, and for him. Created by Authentic Beauty Concept, this range cares for, gently washes and protects the hair thanks to the action of purple rice. This precious rice absorbs excess sebum and impurities from the scalp, while providing adequate hydration and purifying power. Carefully selected, the ingredients present in the vegan hair care products of the Deep Cleansing range are low in chemicals. Deep Cleansing is a natural and totally cruelty free range.