Mr. Yves Saint Laurent revolutionized the luxury industry by overturning the established rules, by daring to break the codes of fashion, by reinventing them according to his own vision. Throughout his life, he sought to break free from convention and challenged audiences to follow their own rules. Intensely. Passionately. Without compromise. The audacious state of mind of Yves Saint Laurent, carrying a philosophy calling for reinvention and action, inspires our social and environmental commitment that we share with you today.