Maybelline New York

Maybelline New York_logo

The lines of Maybelline New York


One thing all Maybelline New York makeup items have in common is that they are essential "beauty tools" when you start to put on makeup. It is a well-known and particularly popular brand in Switzerland. Correct prices, innovative products and above all; a quality that is authentic! Founded in Chicago in 1915, the Maybelline brand is the brainchild of a man (Tom Lyle Williams) who was inspired by the beauty rituals of his sister, a certain "Mabel". This woman used to apply a mixture of petroleum jelly mixed with charcoal on her eyelashes to make them dense and thicker, a mixture that inspired her brother to market a compact mascara sold with a brush in a small aluminum case. What about the brand name? It is sort of a portmanteau word with the first name "Mabel" and a derivative of "Vaseline"; Maybelline! More than a hundred years after the brand's debut, Maybelline New York is a benchmark in makeup. This brand has always understood what the needs of women are with tremendous anticipation: Maybelline creates products that are avant-garde and this very precious asset appeals to an ever wider audience. At bestseller level? We cannot miss the famous “Instant Anti-age corrector / concealer” which is the best-selling corrector in Switzerland! We also fall for the “Super Stay Matte Ink”, matte lipsticks with incomparable results that last a very long time.