L'Oréal Professionnel

'Cause we're worth it

L'Oréal Professionnel_logo

Blond Studio


Thanks to the range of Blond Studio bleaching products, your colorist can meet all your blond desires.

Chroma crème


Innovative technology: instantly neutralizes unwanted warm reflections and intensely nourishes the fiber without weighing it down.

Curl Contour


Care for curly hair



Shape memory cream

Liss Unlimited


Rebellious, curly and dry hair has finally found the range that suits them.

Metal DX


The professional guarantee for your colorations, scans and discolorations.



Discover the Nutrifier dry hair care range

Solar Sublime


Hair exposed to the sun



Instantly transform your hair with the Steampod and its patented steam technology: for more discipline and a soft touch.


L'Oréal, beauty juggernaut and the world's leading cosmetics group. "Because you are worth it" used to say the slogan of the Seventies. A true giant, the L'Oréal group has become a symbol, the ultimate signature of beauty expertise. L'Oréal Professionnel develops hair products of rarely equaled quality, with the advantage of high scientific connoisseurs, state-of-the-art research laboratories and years of experience. If L'Oréal is a very large group which definitely seems to have a monopoly, the fact remains that the brand has achieved this level of prestige thanks to decades of work, research and development with strong convictions. Because the idea - and it still is - is to allow all women and men to reveal their beauty with ease without compromise. In short, for L'Oréal, as for L'Oréal Professionnel, it is about creating safe, effective and innovative cosmetic and hair products! Do you know what is the very first creation of this beauty giant? In 1909, founder Eugene Shueller developed a harmless and accessible hair dye. It is then a real feat in the context of the time. This was followed by the creation of the "French company of harmless hair dyes", which would later become L’Oréal. Through years of creation and always in an innovative spirit, L'Oréal Professionnel is still today the partner of thousands of men and women around the world.