Kérastase is THE ultimate luxury hair brand. Used all over the world, Kérastase products meet the needs of all hair with tremendous efficiency. If it is no longer really necessary to make the presentations - because almost everyone has known this brand for a long time - the fact remains that one is entitled to wonder how Kérastase managed to impose itself everywhere, and this for nearly sixty years already. Unique, prestigious and visionary, Kérastase has set the bar very high since its inception. To understand how Kérastase succeeded in creating hair care of a unique quality, you have to go back to 1964. At that time, François Dalle - the creator of the brand - developed products intended to care for the hair. Unlike his counterparts, this ingenious designer turns to science to design these products. No more grandmother's speculations and methods, it's about using science to create truly effective products. Originally, Kérastase was dedicated only to professional hairdressers. Ultra efficient, Kérastase treatments work miracles on the hair of all the lucky women who pass through the fingers of hairdressers who use these products. The advantage of Kérastase products? They are designed to meet specific needs. From the start, the Kérastase brand understood that good care is tailor-made, and that each hair is different. The brand has always evolved in this direction. His latest innovation? The Genesis range, which is astoundingly effective in combating hair loss problems